Jade Ogbeh is a Nigerian entrepreneur, hospitality executive, and business leader best known as the Co-Founder and Chief Executive Officer of Yellow Door Hotels and The Living Room, two of Abuja’s most recognizable hospitality and lifestyle brands. Through a vision that combines thoughtful design, community building, and exceptional guest experiences, she has emerged as one of the rising entrepreneurs helping redefine modern hospitality in Nigeria. Recent industry profiles have credited her leadership with transforming both businesses into hubs for entrepreneurs, creatives, professionals, and travelers seeking authentic and elevated experiences.
With a degree in Economics and professional experience gained in the United States, including an early career role at Nordstrom, Ogbeh returned to Nigeria with a desire to bring fresh ideas to the hospitality industry. Drawing from her exposure to global customer service standards and experience-driven business models, she set out to create spaces that prioritize both functionality and human connection.
Under her leadership, Yellow Door Hotels has grown from a boutique hospitality concept into one of Abuja’s most admired accommodation brands. Known for its modern design aesthetic, personalized service, and community-centered approach, the business recorded growth of more than 200 percent within its first few years and has pursued expansion opportunities beyond its initial footprint. Rather than simply offering accommodation, Yellow Door was built to connect guests with the best of the city while creating a sense of belonging for travelers and residents alike.
Ogbeh’s entrepreneurial vision extends beyond hospitality through The Living Room, a vibrant social and cultural destination that has become a gathering place for innovators, founders, creatives, and professionals in Abuja. Together, Yellow Door Hotels and The Living Room represent a model that blends hospitality, culture, entrepreneurship, and community engagement, helping shape a new standard for lifestyle experiences in Nigeria’s capital city.
Beyond business, Jade Ogbeh has consistently advocated for stronger intra-African tourism and greater appreciation of the continent’s diverse travel opportunities. She has spoken publicly about the need for Africans to explore Africa and believes the continent’s hospitality sector can become a major driver of economic growth and cultural exchange. Her leadership reflects a broader vision of creating experiences that are globally competitive while remaining authentically African.
She is also committed to social impact through educational initiatives such as Read2Succeed, a literacy-focused program aimed at improving reading, writing, and critical thinking skills among young students. This dedication to community development complements her business philosophy of creating spaces and opportunities that positively influence people’s lives.
Today, Jade Ogbeh stands among a new generation of African entrepreneurs building businesses that combine commercial success with cultural relevance and social impact. Through Yellow Door Hotels and The Living Room, she continues to demonstrate how hospitality can go beyond accommodation to create thriving communities, meaningful connections, and memorable experiences.
