Naguib Sawiris and Tarak Ben Ammar have sold Prima TV’s digital terrestrial television multiplex in Italy to Syes for about €2.5 million, marking their exit from the broadcasting infrastructure asset after years of financial strain. The deal, completed in 2026, comes after the venture reportedly accumulated losses of nearly €29 million, as reported by Bloomberg.
The multiplex asset formed part of Prima TV’s digital broadcasting operations in Italy, a market that has faced growing pressure from declining traditional television audiences and increasing competition from streaming platforms. Analysts say the sale reflects the continued consolidation and restructuring taking place across Europe’s media and telecom infrastructure sectors.
Sawiris and Ben Ammar had invested in the venture as part of broader ambitions to expand their media footprint in Europe. However, weak profitability, rising operational costs, and structural shifts in viewer behaviour made the business increasingly difficult to sustain.
The acquisition by Syes is expected to strengthen the company’s position in Italy’s telecommunications and digital infrastructure market. For Sawiris and Ben Ammar, the transaction closes a challenging investment chapter while allowing both businessmen to refocus on other strategic sectors including technology, telecoms, and infrastructure.
