Safaricom reported a 59% jump in annual pretax earnings, driven by strong growth in its mobile money business and expanding digital services. The performance, announced in May 2026, highlights the company’s continued dominance in East Africa’s telecom and fintech markets, as reported by Reuters.
The sharp rise in earnings was largely supported by increased revenue from M-Pesa, Safaricom’s flagship mobile money platform, alongside higher data consumption and enterprise services demand. The company also benefited from operational efficiencies and growth in customer transactions across its digital ecosystem.
Safaricom has been expanding beyond traditional telecommunications into financial technology, digital lending, and business solutions, positioning itself as one of Africa’s most influential technology firms. Analysts say the strong results underscore the growing role of fintech in driving profitability for telecom operators across the continent.
The earnings jump comes as Safaricom continues to invest in regional expansion, including its Ethiopian operations, which remain a long-term growth priority despite early-stage operational challenges. Market watchers note that sustained digital adoption and financial inclusion trends are likely to keep supporting the company’s growth trajectory.
