Leading ICT distribution company TD Africa, in partnership with Zebra Technologies, hosted a high-impact business acceleration forum in Lagos aimed at equipping enterprises with advanced tools to enhance operational efficiency and competitiveness across Nigeria and the broader Sub-Saharan African region.
The event, held on July 17, 2025, at The Zone Tech Park in Gbagada, Lagos, was themed “Accelerate Your Business with Zebra.” It brought together stakeholders from the retail, logistics, manufacturing, and distribution industries for a full-day strategic engagement designed to showcase Zebra’s latest enterprise mobility and data intelligence solutions.
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According to TD Africa, which serves as the exclusive distributor of Zebra products in Sub-Saharan Africa, the session represents a pivotal shift toward more solution-oriented and ecosystem-based engagements. The company highlighted that the forum not only deepened product knowledge but also provided a platform for businesses to align operational workflows with next-generation technologies.
Participants were introduced to Zebra’s growing portfolio of edge-enabled devices, including rugged mobile computers, RFID tracking systems, barcode scanners, and real-time analytics platforms. These tools are engineered to support real-time data capture and visibility, enabling smarter decision-making in sectors that depend on speed, accuracy, and seamless logistics.
Live demonstrations offered attendees hands-on exposure to Zebra’s evolving suite of solutions. Company representatives detailed how these technologies can be deployed to streamline warehouse operations, improve inventory management, and automate distribution processes, a value proposition particularly relevant as African enterprises look to scale amid economic uncertainty.
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In a statement published by IT News Africa on July 18, 2025, TD Africa’s Head of Enterprise Solutions noted that, “The future of competitive business lies in intelligence at the edge and our role is to make these innovations accessible and applicable in the African context.”
Zebra Technologies also used the opportunity to reaffirm its strategic focus on emerging markets, emphasizing Sub-Saharan Africa as a critical growth frontier. The company outlined a roadmap that includes deeper local integration, extended channel partnerships, and training programs to support sustained business transformation.
The event’s impact was immediate, with several local businesses entering pilot discussions for Zebra-powered automation tools. Industry analysts point to this forum as a model for how OEMs and distributors can collaborate not only to sell products but also to enable long-term digital maturity among African enterprises.
