France is stepping up efforts to regain lost ground in African markets as President Emmanuel Macron orders a renewed push to deepen trade and investment ties across the continent. The initiative comes amid growing concern in Paris that French firms have ceded market share in key sectors such as energy, infrastructure, banking and telecommunications to competitors from China, the Gulf and Turkey, as reported by Africa Business Insider.
Speaking to business leaders, Macron urged French companies to adopt a more assertive and long term approach to Africa, arguing that excessive caution and complex regulations have weakened France’s commercial footprint. He has directed government agencies, development financiers and export credit bodies to better support French firms seeking opportunities in Africa, with a stronger focus on partnerships that align with African growth priorities, The Nation reported.
As part of the strategy, France plans to co host the Africa Forward summit with Kenya in 2026, an event expected to bring together African leaders, global investors and French companies to explore collaboration in innovation, energy transition, infrastructure and digital industries, according to The Star reports. French officials see the summit as a platform to reset economic relations and showcase France as a competitive investment partner.
Analysts say the shift reflects a broader rethink of France’s Africa policy, moving away from aid led engagement toward trade driven and mutually beneficial economic partnerships. French government officials have also highlighted the need to support African leadership in global institutions and supply chains, a stance echoed in official statements cited by Anadolu Agency, as Paris seeks to rebuild trust and relevance in fast growing African economies.
Image Credit: carnegieendowment.org
