African e-commerce platform Jumia Technologies says it is targeting profitability within the next two years as it works to consolidate gains from a major restructuring while competing with fast-growing Chinese rivals, Reuters reported. Chief Executive Officer Francis Dufay said the company expects to break even in the fourth quarter of 2026 and achieve its first full-year profit in 2027.
Jumia narrowed its net loss to $60.1 million in 2025, compared with $97.6 million in 2024, reflecting cost discipline and operational streamlining, according to Reuters. The company exited Algeria in early 2026 after previously withdrawing from other underperforming markets and discontinued lower-margin segments such as groceries and food delivery to focus on core e-commerce operations.
Dufay said improving macroeconomic conditions in key markets, particularly Nigeria, have supported the turnaround, while investments in logistics and a strengthened sourcing presence in China are helping Jumia compete more effectively on pricing. The company faces growing competition from Chinese platforms such as Temu and Shein, which have been expanding aggressively across African markets, MarketScreener noted.
While competitive pressures remain, Jumia believes its leaner cost structure, improved unit economics and customer-focused features such as cash-on-delivery position it to deliver sustainable growth and reach profitability on a stable footing.
