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South Africa’s Mr Price Eyes One More Foreign Market After European Entry

Mr Price Group, the South African value retailer, says it is exploring expansion into another international market following its first major step into Europe, but it has no plans for a broad global rollout, Reuters reported.

The company is finalising its acquisition of German discount retailer NKD Group, which marks its European debut and supports a strategy focused on Central and Eastern Europe over the next decade. Mr Price executives said they may pursue one more foreign market beyond Europe, though they did not disclose which territory is under consideration and stressed that further expansion will depend on favourable conditions.

Chairman Nigel Payne and CEO Mark Blair emphasised that Mr Price is not seeking to build a global retail footprint, but rather to consolidate and grow where it sees strategic potential, particularly in value‑oriented markets where its model can thrive.

The European expansion through NKD is expected to help lift sales and diversify revenue streams, with projected annual sales of roughly €1 billion by 2030 under the new strategy.

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Samuel Oluwamayomikun
Samuel Oluwamayomikun
Samuel Oluwamayomikun is the Editor in Chief and Lead Copywriter at Empire Magazine Africa, where he leads editorial direction and shapes compelling narratives across business, culture, leadership, and African excellence. With a sharp eye for storytelling and strategic communication, he oversees content development, brand voice, and high impact features that position individuals and organisations with clarity and influence. His work sits at the intersection of journalism, brand storytelling, and editorial strategy, ensuring every piece published aligns with Empire Magazine Africa’s standard of depth, credibility, and cultural relevance

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