Kenya’s largest telecom operator, Safaricom Plc, has reported a 54.5% increase in group earnings before interest and tax (EBIT) for the first half of its 2025 financial year, driven by strong performance in its data and mobile money segments.
In its financial statement released on Thursday, the company said group EBIT climbed to KSh 59.8 billion compared to KSh 38.7 billion in the same period last year. The growth was primarily attributed to the continued expansion of M-Pesa, Safaricom’s flagship mobile money platform, and a steady recovery in its Ethiopian operations.
“We are encouraged by the sustained momentum in both Kenya and Ethiopia. Our diversified revenue streams continue to demonstrate resilience and growth potential,” said Peter Ndegwa, CEO of Safaricom.
As reported by Reuters, M-Pesa revenue grew by 16.2%, while mobile data revenue rose 12.5% year-on-year. According to Bloomberg, Safaricom’s Ethiopian unit contributed KSh 10.4 billion in service revenue, underscoring the group’s success in expanding beyond its home market.
Safaricom reaffirmed its commitment to long-term investment in digital innovation and infrastructure, noting that its cross-border operations will play a critical role in sustaining growth across East Africa.
