Barry Sternlicht, CEO of Starwood Capital Group, is accelerating a global push into data centres as demand for artificial intelligence infrastructure drives a new wave of investment across digital assets. The strategy reflects a broader pivot by real estate and private equity firms toward high-growth technology infrastructure, as reported by Bloomberg.
Starwood has begun converting existing assets into data centre facilities through partnerships, including a collaboration with MARA Holdings to repurpose sites for AI and cloud computing use cases. The initiative highlights how traditional real estate portfolios are being repositioned to support next-generation computing demand, as noted by Bloomberg.
The expansion comes as global demand for data centres surges, driven by the rapid adoption of generative AI, cloud services, and high-performance computing. Investors are increasingly targeting the sector for its stable, long-term returns and strategic importance in the digital economy. Sternlicht’s move signals growing competition among asset managers to secure prime infrastructure in key global markets.
Analysts say the push into data centres represents a structural shift in investment strategy, with firms like Starwood leveraging capital and real estate expertise to tap into the AI boom. As demand for computing power continues to rise, data centres are emerging as one of the most critical and competitive asset classes globally.
