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Jetour to begin SUV production in South Africa as China’s automakers expand globally

Jetour, a subsidiary of Chery Automobile, plans to start producing its T-series sport utility vehicles in South Africa as part of a broader overseas expansion strategy. The move, announced in April 2026, highlights China’s growing footprint in Africa’s automotive manufacturing sector, as reported by Reuters.

The company said the localisation of production will support its ambitions to scale operations across the continent while reducing import costs and improving supply chain efficiency. South Africa, already a key automotive hub with established infrastructure and export networks, offers a strategic base for reaching regional markets.

Jetour’s T-series SUVs are positioned in the mid-range segment, targeting rising demand for affordable and durable vehicles in emerging markets. Analysts note that Chinese automakers are increasingly leveraging competitive pricing and flexible production models to gain market share in Africa and other developing regions.

The expansion aligns with a broader trend of Chinese vehicle manufacturers accelerating international growth amid intense competition in the domestic market. For South Africa, the investment reinforces its role as a gateway for automotive production and exports within Africa, while supporting job creation and industrial development.

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Samuel Oluwamayomikun
Samuel Oluwamayomikun
Samuel Oluwamayomikun is the Editor in Chief and Lead Copywriter at Empire Magazine Africa, where he leads editorial direction and shapes compelling narratives across business, culture, leadership, and African excellence. With a sharp eye for storytelling and strategic communication, he oversees content development, brand voice, and high impact features that position individuals and organisations with clarity and influence. His work sits at the intersection of journalism, brand storytelling, and editorial strategy, ensuring every piece published aligns with Empire Magazine Africa’s standard of depth, credibility, and cultural relevance

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